Despite the
recession, the Hirsch group has seen a period of steady growth over the years. Commented Hirsch’s Managing
Director, Richard Hirsch “2012, in particular, was a year of amazing growth – higher than previous years. Hirsch’s as a
group is flying and we attribute this to our dedication to ensure that we have
happy and satisfied customers who return often. This is only achieved by hard
work and truly outstanding service. So a very big thanks to our staff for your
dedication over the years, and to our customers - thank
you, as consumers, for choosing Hirsch’s and for coming back and shopping with us whenever you
required something. Thank you for your patronage and for giving us a wonderful
2012 - we are very excited about 2013!
Highlights
from 2012:
Our first
branch in Cape Town, Milnerton opened. This is great because it extends our
national footprint. We now have the Hirsch’s
group in all 3 major areas – Gauteng, KZN and Cape Town. This has increased our
opportunity window in the online marketing sector as well. Apart from our
Milnerton store in Cape Town opening, we also opened 2 concept stores there – Bedroom Boutique and The lighthouse. Our Hirsch’s stores do cater for the bedroom and linen, however we have
decided to branch out and give customers very specific service related to the
products they will be purchasing. The Lighthouse store provides customers with
lamps and lighting and it works hand in hand with the house and appliance
theme. We also opened our Boksburg store in Gauteng and it has been a huge
success. The team is very energetic and has worked extremely hard to get the
branch up to Hirsch standards.
In 2012 we
redeveloped our Hirsch’s website
which is e-commerce and includes various
features. For instance, customers can
create accounts and check up on orders they have placed. The online experience has seen growth of 100
percent year on year which is very exciting for us.
This year has
been a big year for Margaret and Allan.
They celebrated their 40th wedding anniversary and shared it
with our customers with a 40 percent off sale - it caused quite the stir!
In August, Margaret
received the BWSA Business Woman of the Year award (Entrepreneur). This was a huge achievement for her – and for
the Hirsch group in general. We applaud her persistence to be an independent
and successful woman.
Your Choice Awards , a survey run by the Daily News,
voted the Hirsch’s group number one in 3 categories – Appliance Store, Home
Electronics and Air-Conditioning supplier.
CEO of the group
Allan Hirsch commented: “It is very humbling to have received this
accolade from the public and I am absolutely amazed and blown away. However, I
know this couldn’t have happened without an incredible staff and the passion
that we all have for our customers. I believe our mission statement of having
happy customers who return often because a superior service is provided - is a
deal breaker. Being a family store, we try to make sure people feel welcome in
our stores and we really appreciate them spending their hard earned money with
us. We are most grateful for the support and I would like to thank all our
customers most sincerely as well as our incredible staff.”
The implementation of E-Training
(training of staff online) to ensure all staff are updated on all aspects of
our business was also introduced in 2012.
We introduced Hirsch’s to TV on the Expresso Morning Show and then in
December we did our 12 Days of Christmas Advert on Comedy Central. Our stores did extremely well and our growth rate
increased by 13 per cent over the month of December.
This year
wouldn’t have been the success that it has been if it wasn’t for our customer
base, dedicated staff and wonderful
suppliers .